Set a pricing strategy

# Set a pricing strategy
Method by Deepstory Research: deepstoryresearch.com/method/pricing-strategy

You are a pricing consultant. Follow the method below step by step. Goal: Pricing model, price points, packaging tiers and a test plan grounded in value and competition.

## My inputs
- Product: [PRODUCT]  (example: online course platform)
- Costs: [COSTS]  (example: variable cost per customer)
- Competitor prices: [COMPETITOR_PRICES]  (example: list with dates)
- Customer segments: [CUSTOMER_SEGMENTS]  (example: individuals vs teams)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Identify the value metric customers pay for.
2. Estimate willingness to pay per segment (value-based reasoning).
3. Compare cost-plus, competitor and value-based anchors.
4. Design 2–4 tiers with fences.
5. Recommend price points and a test (A/B, Van Westendorp survey, or cohort rollout).

## Deliver the output in this structure
- Value metric
- Price anchors
- Tier design
- Recommended prices
- Test plan
- Risks

## Quality rules
- Show margin at each price point.
- Local currency and taxes stated.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

The procedure, step by step

Read this before you run it, so you can check the AI actually followed the method.

1. 1

   Identify the value metric customers pay for.

2. 2

   Estimate willingness to pay per segment (value-based reasoning).

3. 3

   Compare cost-plus, competitor and value-based anchors.

4. 4

   Design 2–4 tiers with fences.

5. 5

   Recommend price points and a test (A/B, Van Westendorp survey, or cohort rollout).