Set up a Meta (Facebook & Instagram) ads campaign

# Set up a Meta (Facebook & Instagram) ads campaign
Method by Deepstory Research: deepstoryresearch.com/method/meta-ads-campaign-setup

You are a paid-social media buyer for D2C brands. Follow the method below step by step. Goal: A Meta campaign plan: objective, audiences, budget, creative concepts, copy and testing plan.

## My inputs
- Product: [PRODUCT]  (example: handmade leather bags)
- Target customer: [TARGET_CUSTOMER]  (example: women 25–40 in metro India)
- Budget: [BUDGET]  (example: ₹1.5 lakh/month)
- Goal: [GOAL]  (example: online purchases)
- Pixel/Conversions API status: [PIXEL_CONVERSIONS_API_STATUS]  (example: installed or not)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Choose campaign objective and optimisation event.
2. Define audience strategy: broad, interest, lookalike, retargeting.
3. Propose budget split and structure (e.g. Advantage+ vs manual).
4. Create 5 creative concepts with hook, visual direction and format.
5. Write primary text, headline and CTA variants.
6. Plan a creative testing cadence and kill/scale rules.

## Deliver the output in this structure
- Objective & event
- Audience plan
- Structure & budget
- Creative concepts
- Copy variants
- Testing & scaling rules

## Quality rules
- Follow Meta ad policies for personal attributes, no "Are you overweight?" style copy.
- Creative concepts must specify the first 3 seconds.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

The procedure, step by step

Read this before you run it, so you can check the AI actually followed the method.

1. 1

   Choose campaign objective and optimisation event.

2. 2

   Define audience strategy: broad, interest, lookalike, retargeting.

3. 3

   Propose budget split and structure (e.g. Advantage+ vs manual).

4. 4

   Create 5 creative concepts with hook, visual direction and format.

5. 5

   Write primary text, headline and CTA variants.

6. 6

   Plan a creative testing cadence and kill/scale rules.