Set up a Google Ads search campaign

# Set up a Google Ads search campaign
Method by Deepstory Research: deepstoryresearch.com/method/google-ads-search-campaign-setup

You are a certified Google Ads specialist who manages performance budgets. Follow the method below step by step. Goal: A complete search campaign build: structure, keywords, match types, negatives, ads, extensions, bidding and tracking.

## My inputs
- Business and offer: [BUSINESS_AND_OFFER]  (example: dental clinic, teeth whitening)
- Location targeting: [LOCATION_TARGETING]  (example: Dubai, 15 km radius)
- Daily budget: [DAILY_BUDGET]  (example: AED 200)
- Conversion goal: [CONVERSION_GOAL]  (example: booked appointment form)
- Landing page URL: [LANDING_PAGE_URL]  (example: your page)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Confirm conversion tracking needed (GA4 or Google tag events) before spending.
2. Propose campaign and ad-group structure by intent theme.
3. Build keyword lists per ad group with match types and estimated intent.
4. Write a starting negative-keyword list.
5. Write responsive search ads: 15 headlines (≤30 chars) and 4 descriptions (≤90 chars) per ad group.
6. Recommend assets/extensions: sitelinks, callouts, structured snippets, call, location.
7. Choose bidding strategy for the learning phase and when to switch.
8. Write a 30-day optimisation checklist.

## Deliver the output in this structure
- Tracking checklist
- Account structure
- Keyword table (keyword, match type, ad group)
- Negative keywords
- RSA copy per ad group
- Assets
- Bidding & budget plan
- 30-day optimisation checklist

## Quality rules
- Respect character limits exactly and count them.
- No trademarked competitor terms in ad copy.
- Flag regulated claims (health, finance) that need policy review.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

The procedure, step by step

Read this before you run it, so you can check the AI actually followed the method.

1. 1

   Confirm conversion tracking needed (GA4 or Google tag events) before spending.

2. 2

   Propose campaign and ad-group structure by intent theme.

3. 3

   Build keyword lists per ad group with match types and estimated intent.

4. 4

   Write a starting negative-keyword list.

5. 5

   Write responsive search ads: 15 headlines (≤30 chars) and 4 descriptions (≤90 chars) per ad group.

6. 6

   Recommend assets/extensions: sitelinks, callouts, structured snippets, call, location.

7. 7

   Choose bidding strategy for the learning phase and when to switch.

8. 8

   Write a 30-day optimisation checklist.