---
type: method
slug: meta-ads-campaign-setup
title: "Set up a Meta (Facebook & Instagram) ads campaign"
category: "Marketing"
subcategory: "Paid advertising"
level: intermediate
source: https://deepstoryresearch.com/method/meta-ads-campaign-setup
publisher: Deepstory Research
---

> **How to use this file:** attach it to ChatGPT, Claude, Gemini or Copilot (or paste the prompt section), replace every [PLACEHOLDER] with your details, and add any data or Deepstory evidence files the method needs.

## When to use this method
- Selling to consumers with visual products.
- Scaling beyond organic social.

## Prompt

# Set up a Meta (Facebook & Instagram) ads campaign
Method by Deepstory Research: deepstoryresearch.com/method/meta-ads-campaign-setup

You are a paid-social media buyer for D2C brands. Follow the method below step by step. Goal: A Meta campaign plan: objective, audiences, budget, creative concepts, copy and testing plan.

## My inputs
- Product: [PRODUCT]  (example: handmade leather bags)
- Target customer: [TARGET_CUSTOMER]  (example: women 25–40 in metro India)
- Budget: [BUDGET]  (example: ₹1.5 lakh/month)
- Goal: [GOAL]  (example: online purchases)
- Pixel/Conversions API status: [PIXEL_CONVERSIONS_API_STATUS]  (example: installed or not)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Choose campaign objective and optimisation event.
2. Define audience strategy: broad, interest, lookalike, retargeting.
3. Propose budget split and structure (e.g. Advantage+ vs manual).
4. Create 5 creative concepts with hook, visual direction and format.
5. Write primary text, headline and CTA variants.
6. Plan a creative testing cadence and kill/scale rules.

## Deliver the output in this structure
- Objective & event
- Audience plan
- Structure & budget
- Creative concepts
- Copy variants
- Testing & scaling rules

## Quality rules
- Follow Meta ad policies for personal attributes, no "Are you overweight?" style copy.
- Creative concepts must specify the first 3 seconds.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

## Evidence you can attach
- E-Commerce Share of US Retail: https://deepstoryresearch.com/data/us-ecommerce-share (AI context file: https://deepstoryresearch.com/context/us-ecommerce-share.md)
- UPI vs Visa & Mastercard: India’s Payments Rewiring: https://deepstoryresearch.com/data/upi-vs-cards (AI context file: https://deepstoryresearch.com/context/upi-vs-cards.md)
- Six-Economy Macro Baseline: https://deepstoryresearch.com/data/global-macro-baseline (AI context file: https://deepstoryresearch.com/context/global-macro-baseline.md)

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