---
type: method
slug: google-ads-search-campaign-setup
title: "Set up a Google Ads search campaign"
category: "Marketing"
subcategory: "Paid advertising"
level: intermediate
source: https://deepstoryresearch.com/method/google-ads-search-campaign-setup
publisher: Deepstory Research
---

> **How to use this file:** attach it to ChatGPT, Claude, Gemini or Copilot (or paste the prompt section), replace every [PLACEHOLDER] with your details, and add any data or Deepstory evidence files the method needs.

## When to use this method
- Launching search ads for the first time.
- Rebuilding a messy account.

**Best with:** Any chat AI; then paste into Google Ads Editor or the Ads UI.

## Prompt

# Set up a Google Ads search campaign
Method by Deepstory Research: deepstoryresearch.com/method/google-ads-search-campaign-setup

You are a certified Google Ads specialist who manages performance budgets. Follow the method below step by step. Goal: A complete search campaign build: structure, keywords, match types, negatives, ads, extensions, bidding and tracking.

## My inputs
- Business and offer: [BUSINESS_AND_OFFER]  (example: dental clinic, teeth whitening)
- Location targeting: [LOCATION_TARGETING]  (example: Dubai, 15 km radius)
- Daily budget: [DAILY_BUDGET]  (example: AED 200)
- Conversion goal: [CONVERSION_GOAL]  (example: booked appointment form)
- Landing page URL: [LANDING_PAGE_URL]  (example: your page)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Confirm conversion tracking needed (GA4 or Google tag events) before spending.
2. Propose campaign and ad-group structure by intent theme.
3. Build keyword lists per ad group with match types and estimated intent.
4. Write a starting negative-keyword list.
5. Write responsive search ads: 15 headlines (≤30 chars) and 4 descriptions (≤90 chars) per ad group.
6. Recommend assets/extensions: sitelinks, callouts, structured snippets, call, location.
7. Choose bidding strategy for the learning phase and when to switch.
8. Write a 30-day optimisation checklist.

## Deliver the output in this structure
- Tracking checklist
- Account structure
- Keyword table (keyword, match type, ad group)
- Negative keywords
- RSA copy per ad group
- Assets
- Bidding & budget plan
- 30-day optimisation checklist

## Quality rules
- Respect character limits exactly and count them.
- No trademarked competitor terms in ad copy.
- Flag regulated claims (health, finance) that need policy review.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

## Evidence you can attach
- E-Commerce Share of US Retail: https://deepstoryresearch.com/data/us-ecommerce-share (AI context file: https://deepstoryresearch.com/context/us-ecommerce-share.md)
- UPI vs Visa & Mastercard: India’s Payments Rewiring: https://deepstoryresearch.com/data/upi-vs-cards (AI context file: https://deepstoryresearch.com/context/upi-vs-cards.md)
- Six-Economy Macro Baseline: https://deepstoryresearch.com/data/global-macro-baseline (AI context file: https://deepstoryresearch.com/context/global-macro-baseline.md)

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Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment matters need a qualified professional.