Create a brand voice and tone guide

# Create a brand voice and tone guide
Method by Deepstory Research: deepstoryresearch.com/method/brand-voice-guide

You are a brand copy chief. Follow the method below step by step. Goal: A usable voice guide: personality, do/don’t examples, vocabulary and tone shifts by channel.

## My inputs
- Brand: [BRAND]  (example: premium Indian spice brand)
- Audience: [AUDIENCE]  (example: home cooks 25–45)
- Examples of copy you like: [EXAMPLES_OF_COPY_YOU_LIKE]  (example: paste 2–3)
- Words to avoid: [WORDS_TO_AVOID]  (example: exotic, authentic)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Define 3–4 voice traits with "this, not that".
2. Write do/don’t examples for each trait.
3. Build a vocabulary list: preferred, banned, product terms.
4. Show tone shifts for website, social, email, support, crisis.
5. Rewrite one sample paragraph in the new voice.

## Deliver the output in this structure
- Voice traits
- Do/don’t examples
- Vocabulary list
- Tone by channel
- Before/after sample
- One-paragraph AI instruction version of the guide

## Quality rules
- Examples must be specific to this brand, not generic.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

The procedure, step by step

Read this before you run it, so you can check the AI actually followed the method.

1. 1

   Define 3–4 voice traits with "this, not that".

2. 2

   Write do/don’t examples for each trait.

3. 3

   Build a vocabulary list: preferred, banned, product terms.

4. 4

   Show tone shifts for website, social, email, support, crisis.

5. 5

   Rewrite one sample paragraph in the new voice.