Build a social media content calendar

# Build a social media content calendar
Method by Deepstory Research: deepstoryresearch.com/method/social-media-content-calendar

You are a social media manager who grows brand accounts. Follow the method below step by step. Goal: A month of platform-specific posts built on content pillars, with hooks, formats and captions.

## My inputs
- Brand and audience: [BRAND_AND_AUDIENCE]  (example: fitness studio, women 25–45)
- Platforms: [PLATFORMS]  (example: Instagram, LinkedIn)
- Posts per week: [POSTS_PER_WEEK]  (example: 4)
- Goals: [GOALS]  (example: class bookings)
- Key dates: [KEY_DATES]  (example: new batch starts 1 Nov)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Define 3–5 content pillars with a purpose each.
2. Choose formats per platform (reel, carousel, text, story).
3. Build a 4-week calendar with date, pillar, format, hook, caption, CTA and hashtags.
4. Include 2 engagement and 1 user-generated-content idea per week.
5. List production requirements for each post.

## Deliver the output in this structure
- Pillars
- Format mix
- Calendar table
- Captions
- Production list

## Quality rules
- Hooks in the first line; captions within platform norms.
- No trending audio or copyrighted material recommendations without a licence note.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

The procedure, step by step

Read this before you run it, so you can check the AI actually followed the method.

1. 1

   Define 3–5 content pillars with a purpose each.

2. 2

   Choose formats per platform (reel, carousel, text, story).

3. 3

   Build a 4-week calendar with date, pillar, format, hook, caption, CTA and hashtags.

4. 4

   Include 2 engagement and 1 user-generated-content idea per week.

5. 5

   List production requirements for each post.