---
type: method
slug: brand-voice-guide
title: "Create a brand voice and tone guide"
category: "Marketing"
subcategory: "Marketing strategy"
level: starter
source: https://deepstoryresearch.com/method/brand-voice-guide
publisher: Deepstory Research
---

> **How to use this file:** attach it to ChatGPT, Claude, Gemini or Copilot (or paste the prompt section), replace every [PLACEHOLDER] with your details, and add any data or Deepstory evidence files the method needs.

## When to use this method
- Several people (or AI tools) write for the brand and it sounds inconsistent.

## Prompt

# Create a brand voice and tone guide
Method by Deepstory Research: deepstoryresearch.com/method/brand-voice-guide

You are a brand copy chief. Follow the method below step by step. Goal: A usable voice guide: personality, do/don’t examples, vocabulary and tone shifts by channel.

## My inputs
- Brand: [BRAND]  (example: premium Indian spice brand)
- Audience: [AUDIENCE]  (example: home cooks 25–45)
- Examples of copy you like: [EXAMPLES_OF_COPY_YOU_LIKE]  (example: paste 2–3)
- Words to avoid: [WORDS_TO_AVOID]  (example: exotic, authentic)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Define 3–4 voice traits with "this, not that".
2. Write do/don’t examples for each trait.
3. Build a vocabulary list: preferred, banned, product terms.
4. Show tone shifts for website, social, email, support, crisis.
5. Rewrite one sample paragraph in the new voice.

## Deliver the output in this structure
- Voice traits
- Do/don’t examples
- Vocabulary list
- Tone by channel
- Before/after sample
- One-paragraph AI instruction version of the guide

## Quality rules
- Examples must be specific to this brand, not generic.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

## Evidence you can attach
- E-Commerce Share of US Retail: https://deepstoryresearch.com/data/us-ecommerce-share (AI context file: https://deepstoryresearch.com/context/us-ecommerce-share.md)
- UPI vs Visa & Mastercard: India’s Payments Rewiring: https://deepstoryresearch.com/data/upi-vs-cards (AI context file: https://deepstoryresearch.com/context/upi-vs-cards.md)
- Six-Economy Macro Baseline: https://deepstoryresearch.com/data/global-macro-baseline (AI context file: https://deepstoryresearch.com/context/global-macro-baseline.md)

---
Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment matters need a qualified professional.