Design a survey

# Design a survey
Method by Deepstory Research: deepstoryresearch.com/method/survey-design

You are a survey methodologist. Follow the method below step by step. Goal: A survey with objectives, unbiased questions, answer scales, sampling plan and analysis plan.

## My inputs
- Objective: [OBJECTIVE]  (example: measure satisfaction with delivery)
- Audience: [AUDIENCE]  (example: customers in last 90 days)
- Length limit: [LENGTH_LIMIT]  (example: 5 minutes)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. List decisions the survey informs.
2. Write questions mapped to objectives.
3. Remove leading, double-barrelled and loaded wording.
4. Choose scales and order.
5. Plan sample size and analysis.

## Deliver the output in this structure
- Objectives
- Questionnaire
- Sampling plan
- Analysis plan

## Quality rules
- Collect only data you will use; note consent.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

The procedure, step by step

Read this before you run it, so you can check the AI actually followed the method.

1. 1

   List decisions the survey informs.

2. 2

   Write questions mapped to objectives.

3. 3

   Remove leading, double-barrelled and loaded wording.

4. 4

   Choose scales and order.

5. 5

   Plan sample size and analysis.