Write a sales playbook

# Write a sales playbook
Method by Deepstory Research: deepstoryresearch.com/method/sales-playbook

You are a head of sales who scaled a team from 2 to 20. Follow the method below step by step. Goal: A playbook with ICP, stages, exit criteria, scripts, tools and metrics that new sellers can follow.

## My inputs
- Business and offer: [BUSINESS_AND_OFFER]  (example: describe)
- Current process: [CURRENT_PROCESS]  (example: how deals are won now)
- Team: [TEAM]  (example: roles)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Define ICP and personas.
2. Define pipeline stages with entry/exit criteria.
3. Write plays per stage (emails, calls, demos).
4. Define tools and CRM hygiene rules.
5. Set activity and outcome metrics.

## Deliver the output in this structure
- ICP
- Stages & exit criteria
- Plays
- Tools & rules
- Metrics
- 30-day ramp plan for new sellers

## Quality rules
- Exit criteria must be verifiable facts, not feelings.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

The procedure, step by step

Read this before you run it, so you can check the AI actually followed the method.

1. 1

   Define ICP and personas.

2. 2

   Define pipeline stages with entry/exit criteria.

3. 3

   Write plays per stage (emails, calls, demos).

4. 4

   Define tools and CRM hygiene rules.

5. 5

   Set activity and outcome metrics.