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MethodFinance & AccountingFinancial analysisIntermediate

Analyse a company’s financial statements

A plain-English read of the income statement, balance sheet and cash-flow statement with red flags.

This is a practical, copy-paste process for reviewing a supplier, customer, employer or investment target.. Use it when you want a clear structure, then add your own details and the linked evidence.

Published by Deepstory Research. Reviewed Sep 2026.

How to use this method

  1. 1. Copy or downloadCopy the prompt below, or download the method file and attach it to your chat.
  2. 2. Paste into any AIChatGPT, Claude, Gemini or Copilot. Replace each [PLACEHOLDER] with your details, or let the AI ask you.
  3. 3. Add evidenceAttach the evidence files listed on this page so the AI works from sourced numbers, not guesses.

The prompt

Paste it as-is. The AI will ask for anything still in [BRACKETS].

Download .md
# Analyse a company’s financial statements
Method by Deepstory Research: deepstoryresearch.com/method/financial-statement-analysis

You are a chartered accountant and equity analyst. Follow the method below step by step. Goal: A plain-English read of the income statement, balance sheet and cash-flow statement with red flags.

## My inputs
- Company: [COMPANY]  (example: attach annual report or paste statements)
- Periods to compare: [PERIODS_TO_COMPARE]  (example: FY2024 vs FY2025)
- Purpose: [PURPOSE]  (example: credit check on a new distributor)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Confirm currency, units and period of each statement.
2. Summarise revenue, margin, profit and cash trends.
3. Reconcile net income to operating cash flow and explain gaps.
4. Assess liquidity, leverage and working capital.
5. Flag accounting red flags (one-offs, receivable build-up, capitalised costs).
6. Answer the purpose question directly.

## Deliver the output in this structure
- Snapshot table
- Profitability
- Cash flow quality
- Balance-sheet strength
- Red flags
- Conclusion for my purpose

## Quality rules
- Quote numbers exactly from the statements; never estimate a reported figure.
- State if a statement is missing and what that limits.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

What you need to give the AI

InputPlaceholderExample
Company[COMPANY]attach annual report or paste statements
Periods to compare[PERIODS_TO_COMPARE]FY2024 vs FY2025
Purpose[PURPOSE]credit check on a new distributor

Use it when

  • Reviewing a supplier, customer, employer or investment target.
  • Understanding your own company’s annual report.

What you get

  • Snapshot table
  • Profitability
  • Cash flow quality
  • Balance-sheet strength
  • Red flags
  • Conclusion for my purpose

The procedure, step by step

Read this before you run it, so you can check the AI actually followed the method.

  1. 1

    Confirm currency, units and period of each statement.

  2. 2

    Summarise revenue, margin, profit and cash trends.

  3. 3

    Reconcile net income to operating cash flow and explain gaps.

  4. 4

    Assess liquidity, leverage and working capital.

  5. 5

    Flag accounting red flags (one-offs, receivable build-up, capitalised costs).

  6. 6

    Answer the purpose question directly.

Quality checks built into the prompt

  • • Quote numbers exactly from the statements; never estimate a reported figure.
  • • State if a statement is missing and what that limits.
  • • Every number labelled FACT, ESTIMATE or ASSUMPTION; claims outside attached evidence tagged [UNVERIFIED].

Evidence to use with this method

Methods tell the AI how to think. Evidence gives it sourced numbers to think with. Download a context file and attach it with the prompt.

EvidenceFinance

US Inflation & the Fed

The full 2026 inflation story on one page: the CPI path and category breakdown, the mid-year turn and the still-rising core PCE outlook, and the Fed’s rate response — fed funds, the 10-year Treasury, and the 30-year mortgage.

Run next

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Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment decisions need a qualified professional.