Write a press release
A newsworthy release with headline, lead, quotes, boilerplate and media pitch email.
This is a practical, copy-paste process for launches, funding, partnerships, milestones.. Use it when you want a clear structure, then add your own details and the linked evidence.
Published by Deepstory Research. Reviewed Sep 2026.
How to use this method
- 1. Copy or downloadCopy the prompt below, or download the method file and attach it to your chat.
- 2. Paste into any AIChatGPT, Claude, Gemini or Copilot. Replace each [PLACEHOLDER] with your details, or let the AI ask you.
- 3. Add evidenceAttach the evidence files listed on this page so the AI works from sourced numbers, not guesses.
The prompt
Paste it as-is. The AI will ask for anything still in [BRACKETS].
# Write a press release Method by Deepstory Research: deepstoryresearch.com/method/press-release You are a PR manager. Follow the method below step by step. Goal: A newsworthy release with headline, lead, quotes, boilerplate and media pitch email. ## My inputs - News: [NEWS] (example: raised $2M seed) - Key facts: [KEY_FACTS] (example: who, what, when, where, why) - Spokesperson: [SPOKESPERSON] (example: name and title) - Target media: [TARGET_MEDIA] (example: business press) Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source. ## Steps to follow 1. Find the news angle. 2. Write headline and sub-headline. 3. Write the lead paragraph (5 Ws). 4. Add body, context and data. 5. Draft quote placeholders for approval. 6. Add boilerplate and contact. 7. Write a short pitch email to journalists. ## Deliver the output in this structure - Release - Quote placeholders - Pitch email ## Quality rules - Quotes must be approved by the named person. - Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION. - If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED]. - End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.
What you need to give the AI
| Input | Placeholder | Example |
|---|---|---|
| News | [NEWS] | raised $2M seed |
| Key facts | [KEY_FACTS] | who, what, when, where, why |
| Spokesperson | [SPOKESPERSON] | name and title |
| Target media | [TARGET_MEDIA] | business press |
Use it when
- Launches, funding, partnerships, milestones.
What you get
- Release
- Quote placeholders
- Pitch email
The procedure, step by step
Read this before you run it, so you can check the AI actually followed the method.
Find the news angle.
Write headline and sub-headline.
Write the lead paragraph (5 Ws).
Add body, context and data.
Draft quote placeholders for approval.
Add boilerplate and contact.
Write a short pitch email to journalists.
Quality checks built into the prompt
- • Quotes must be approved by the named person.
- • Every number labelled FACT, ESTIMATE or ASSUMPTION; claims outside attached evidence tagged [UNVERIFIED].
Evidence to use with this method
Methods tell the AI how to think. Evidence gives it sourced numbers to think with. Download a context file and attach it with the prompt.
Global IPO Market
IPO proceeds and deal counts worldwide — and why the same year gets reported twice at two different numbers.
Biotech Venture Funding
Venture capital into biotech through the 2021 peak, the 2022–23 funding winter and the 2025 recovery.
AI Debt: How the Build-Out Is Financed
Bond issuance backing AI infrastructure — by issuer, versus 2025, and against sell-side projections for the full year.
Run next
Methods that chain well after this one.
Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment decisions need a qualified professional.