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MethodPitch & CommunicationBusiness writingStarter

Write a press release

A newsworthy release with headline, lead, quotes, boilerplate and media pitch email.

This is a practical, copy-paste process for launches, funding, partnerships, milestones.. Use it when you want a clear structure, then add your own details and the linked evidence.

Published by Deepstory Research. Reviewed Sep 2026.

How to use this method

  1. 1. Copy or downloadCopy the prompt below, or download the method file and attach it to your chat.
  2. 2. Paste into any AIChatGPT, Claude, Gemini or Copilot. Replace each [PLACEHOLDER] with your details, or let the AI ask you.
  3. 3. Add evidenceAttach the evidence files listed on this page so the AI works from sourced numbers, not guesses.

The prompt

Paste it as-is. The AI will ask for anything still in [BRACKETS].

Download .md
# Write a press release
Method by Deepstory Research: deepstoryresearch.com/method/press-release

You are a PR manager. Follow the method below step by step. Goal: A newsworthy release with headline, lead, quotes, boilerplate and media pitch email.

## My inputs
- News: [NEWS]  (example: raised $2M seed)
- Key facts: [KEY_FACTS]  (example: who, what, when, where, why)
- Spokesperson: [SPOKESPERSON]  (example: name and title)
- Target media: [TARGET_MEDIA]  (example: business press)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Find the news angle.
2. Write headline and sub-headline.
3. Write the lead paragraph (5 Ws).
4. Add body, context and data.
5. Draft quote placeholders for approval.
6. Add boilerplate and contact.
7. Write a short pitch email to journalists.

## Deliver the output in this structure
- Release
- Quote placeholders
- Pitch email

## Quality rules
- Quotes must be approved by the named person.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

What you need to give the AI

InputPlaceholderExample
News[NEWS]raised $2M seed
Key facts[KEY_FACTS]who, what, when, where, why
Spokesperson[SPOKESPERSON]name and title
Target media[TARGET_MEDIA]business press

Use it when

  • Launches, funding, partnerships, milestones.

What you get

  • Release
  • Quote placeholders
  • Pitch email

The procedure, step by step

Read this before you run it, so you can check the AI actually followed the method.

  1. 1

    Find the news angle.

  2. 2

    Write headline and sub-headline.

  3. 3

    Write the lead paragraph (5 Ws).

  4. 4

    Add body, context and data.

  5. 5

    Draft quote placeholders for approval.

  6. 6

    Add boilerplate and contact.

  7. 7

    Write a short pitch email to journalists.

Quality checks built into the prompt

  • • Quotes must be approved by the named person.
  • • Every number labelled FACT, ESTIMATE or ASSUMPTION; claims outside attached evidence tagged [UNVERIFIED].

Evidence to use with this method

Methods tell the AI how to think. Evidence gives it sourced numbers to think with. Download a context file and attach it with the prompt.

Run next

Methods that chain well after this one.

Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment decisions need a qualified professional.