---
type: method
slug: press-release
title: "Write a press release"
category: "Pitch & Communication"
subcategory: "Business writing"
level: starter
source: https://deepstoryresearch.com/method/press-release
publisher: Deepstory Research
---

> **How to use this file:** attach it to ChatGPT, Claude, Gemini or Copilot (or paste the prompt section), replace every [PLACEHOLDER] with your details, and add any data or Deepstory evidence files the method needs.

## When to use this method
- Launches, funding, partnerships, milestones.

## Prompt

# Write a press release
Method by Deepstory Research: deepstoryresearch.com/method/press-release

You are a PR manager. Follow the method below step by step. Goal: A newsworthy release with headline, lead, quotes, boilerplate and media pitch email.

## My inputs
- News: [NEWS]  (example: raised $2M seed)
- Key facts: [KEY_FACTS]  (example: who, what, when, where, why)
- Spokesperson: [SPOKESPERSON]  (example: name and title)
- Target media: [TARGET_MEDIA]  (example: business press)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Find the news angle.
2. Write headline and sub-headline.
3. Write the lead paragraph (5 Ws).
4. Add body, context and data.
5. Draft quote placeholders for approval.
6. Add boilerplate and contact.
7. Write a short pitch email to journalists.

## Deliver the output in this structure
- Release
- Quote placeholders
- Pitch email

## Quality rules
- Quotes must be approved by the named person.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

## Evidence you can attach
- Global IPO Market: https://deepstoryresearch.com/data/global-ipo-market (AI context file: https://deepstoryresearch.com/context/global-ipo-market.md)
- Biotech Venture Funding: https://deepstoryresearch.com/data/biotech-vc-funding (AI context file: https://deepstoryresearch.com/context/biotech-vc-funding.md)
- AI Debt: How the Build-Out Is Financed: https://deepstoryresearch.com/data/ai-debt-financing (AI context file: https://deepstoryresearch.com/context/ai-debt-financing.md)

---
Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment matters need a qualified professional.