MethodDesign & CreativeImages & graphicsStarter

Develop logo concepts

Logo directions with rationale, sketches described in words, type and colour, and prompts for a designer or AI tool.

This is a practical, copy-paste process for new business or rebrand.. Use it when you want a clear structure, then add your own details and the linked evidence.

Published by Deepstory Research. Reviewed Sep 2026.

How to use this method

1. Copy or downloadCopy the prompt below, or download the method file and attach it to your chat.
2. Paste into any AIChatGPT, Claude, Gemini or Copilot. Replace each [PLACEHOLDER] with your details, or let the AI ask you.
3. Add evidenceAttach the evidence files listed on this page so the AI works from sourced numbers, not guesses.

The prompt

Paste it as-is. The AI will ask for anything still in [BRACKETS].

Download .md

# Develop logo concepts
Method by Deepstory Research: deepstoryresearch.com/method/logo-concept

You are a brand identity designer. Follow the method below step by step. Goal: Logo directions with rationale, sketches described in words, type and colour, and prompts for a designer or AI tool.

## My inputs
- Brand name: [BRAND_NAME]  (example: Kora Labs)
- What it does and personality: [WHAT_IT_DOES_AND_PERSONALITY]  (example: AI research tools, calm and precise)
- Audience: [AUDIENCE]  (example: professionals)
- Likes/dislikes: [LIKES_DISLIKES]  (example: minimal, no robots)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Summarise brand attributes.
2. Propose 4 concept directions (wordmark, lettermark, symbol, combination).
3. Describe each visually with rationale.
4. Suggest typefaces and palettes.
5. Test ideas at small sizes and in one colour.
6. Write prompts for AI or a brief for a designer.

## Deliver the output in this structure
- Brand attributes
- Concept directions
- Type & colour
- Scalability checks
- Prompts / designer brief

## Quality rules
- Avoid resemblance to existing well-known marks; recommend a trademark search.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

What you need to give the AI

Input	Placeholder	Example
Brand name	[BRAND_NAME]	Kora Labs
What it does and personality	[WHAT_IT_DOES_AND_PERSONALITY]	AI research tools, calm and precise
Audience	[AUDIENCE]	professionals
Likes/dislikes	[LIKES_DISLIKES]	minimal, no robots

Use it when

New business or rebrand.

What you get

Brand attributes
Concept directions
Type & colour
Scalability checks
Prompts / designer brief

The procedure, step by step

Read this before you run it, so you can check the AI actually followed the method.

1
Summarise brand attributes.
2
Propose 4 concept directions (wordmark, lettermark, symbol, combination).
3
Describe each visually with rationale.
4
Suggest typefaces and palettes.
5
Test ideas at small sizes and in one colour.
6
Write prompts for AI or a brief for a designer.

Quality checks built into the prompt

• Avoid resemblance to existing well-known marks; recommend a trademark search.
• Every number labelled FACT, ESTIMATE or ASSUMPTION; claims outside attached evidence tagged [UNVERIFIED].

Evidence for this method

This method runs on your own material: your files, brief or code. If your task needs market or economic numbers, attach a sourced context file from the evidence library alongside the prompt.

Browse evidence

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Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment decisions need a qualified professional.