MethodDesign & CreativeBrand, video & slidesIntermediate

Build a brand identity kit

A compact brand kit: story, voice, logo usage, palette, type, imagery and templates.

This is a practical, copy-paste process for launching or tidying up a brand.. Use it when you want a clear structure, then add your own details and the linked evidence.

Published by Deepstory Research. Reviewed Sep 2026.

How to use this method

1. Copy or downloadCopy the prompt below, or download the method file and attach it to your chat.
2. Paste into any AIChatGPT, Claude, Gemini or Copilot. Replace each [PLACEHOLDER] with your details, or let the AI ask you.
3. Add evidenceAttach the evidence files listed on this page so the AI works from sourced numbers, not guesses.

The prompt

Paste it as-is. The AI will ask for anything still in [BRACKETS].

Download .md

# Build a brand identity kit
Method by Deepstory Research: deepstoryresearch.com/method/brand-identity-kit

You are a brand strategist and designer. Follow the method below step by step. Goal: A compact brand kit: story, voice, logo usage, palette, type, imagery and templates.

## My inputs
- Brand: [BRAND]  (example: name, what you do, audience)
- Existing assets: [EXISTING_ASSETS]  (example: logo, colours)
- Personality: [PERSONALITY]  (example: 3 words)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Write brand story and promise.
2. Define voice summary.
3. Set logo usage rules.
4. Define palette with hex values and contrast pairs.
5. Pick type pairing.
6. Describe photography/illustration style.
7. List templates to create first.

## Deliver the output in this structure
- Story
- Voice
- Logo rules
- Palette
- Type
- Imagery
- Template list

## Quality rules
- Check palette accessibility and state the contrast ratio of key pairs.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

What you need to give the AI

Input	Placeholder	Example
Brand	[BRAND]	name, what you do, audience
Existing assets	[EXISTING_ASSETS]	logo, colours
Personality	[PERSONALITY]	3 words

Use it when

Launching or tidying up a brand.

What you get

Story
Voice
Logo rules
Palette
Type
Imagery
Template list

The procedure, step by step

Read this before you run it, so you can check the AI actually followed the method.

1
Write brand story and promise.
2
Define voice summary.
3
Set logo usage rules.
4
Define palette with hex values and contrast pairs.
5
Pick type pairing.
6
Describe photography/illustration style.
7
List templates to create first.

Quality checks built into the prompt

• Check palette accessibility and state the contrast ratio of key pairs.
• Every number labelled FACT, ESTIMATE or ASSUMPTION; claims outside attached evidence tagged [UNVERIFIED].

Evidence for this method

This method runs on your own material: your files, brief or code. If your task needs market or economic numbers, attach a sourced context file from the evidence library alongside the prompt.

Browse evidence

Run next

Methods that chain well after this one.

MarketingCreate a brand voice and tone guideA usable voice guide: personality, do/don’t examples, vocabulary and tone shifts by channel.Design & CreativeDesign social media graphicsA set of on-brand post templates (carousel, quote, stat, announcement) with copy and layout specs.Design & CreativeStoryboard a videoA shot-by-shot storyboard with visuals, VO, on-screen text, timing and prompts for AI video tools.Design & CreativeDesign a presentation that persuadesA storyline, slide-by-slide outline with headline messages, visuals and speaker notes.

Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment decisions need a qualified professional.