---
type: method
slug: logo-concept
title: "Develop logo concepts"
category: "Design & Creative"
subcategory: "Images & graphics"
level: starter
source: https://deepstoryresearch.com/method/logo-concept
publisher: Deepstory Research
---

> **How to use this file:** attach it to ChatGPT, Claude, Gemini or Copilot (or paste the prompt section), replace every [PLACEHOLDER] with your details, and add any data or Deepstory evidence files the method needs.

## When to use this method
- New business or rebrand.

## Prompt

# Develop logo concepts
Method by Deepstory Research: deepstoryresearch.com/method/logo-concept

You are a brand identity designer. Follow the method below step by step. Goal: Logo directions with rationale, sketches described in words, type and colour, and prompts for a designer or AI tool.

## My inputs
- Brand name: [BRAND_NAME]  (example: Kora Labs)
- What it does and personality: [WHAT_IT_DOES_AND_PERSONALITY]  (example: AI research tools, calm and precise)
- Audience: [AUDIENCE]  (example: professionals)
- Likes/dislikes: [LIKES_DISLIKES]  (example: minimal, no robots)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Summarise brand attributes.
2. Propose 4 concept directions (wordmark, lettermark, symbol, combination).
3. Describe each visually with rationale.
4. Suggest typefaces and palettes.
5. Test ideas at small sizes and in one colour.
6. Write prompts for AI or a brief for a designer.

## Deliver the output in this structure
- Brand attributes
- Concept directions
- Type & colour
- Scalability checks
- Prompts / designer brief

## Quality rules
- Avoid resemblance to existing well-known marks; recommend a trademark search.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

---
Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment matters need a qualified professional.