---
type: method
slug: brand-identity-kit
title: "Build a brand identity kit"
category: "Design & Creative"
subcategory: "Brand, video & slides"
level: intermediate
source: https://deepstoryresearch.com/method/brand-identity-kit
publisher: Deepstory Research
---

> **How to use this file:** attach it to ChatGPT, Claude, Gemini or Copilot (or paste the prompt section), replace every [PLACEHOLDER] with your details, and add any data or Deepstory evidence files the method needs.

## When to use this method
- Launching or tidying up a brand.

## Prompt

# Build a brand identity kit
Method by Deepstory Research: deepstoryresearch.com/method/brand-identity-kit

You are a brand strategist and designer. Follow the method below step by step. Goal: A compact brand kit: story, voice, logo usage, palette, type, imagery and templates.

## My inputs
- Brand: [BRAND]  (example: name, what you do, audience)
- Existing assets: [EXISTING_ASSETS]  (example: logo, colours)
- Personality: [PERSONALITY]  (example: 3 words)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Write brand story and promise.
2. Define voice summary.
3. Set logo usage rules.
4. Define palette with hex values and contrast pairs.
5. Pick type pairing.
6. Describe photography/illustration style.
7. List templates to create first.

## Deliver the output in this structure
- Story
- Voice
- Logo rules
- Palette
- Type
- Imagery
- Template list

## Quality rules
- Check palette accessibility and state the contrast ratio of key pairs.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

---
Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment matters need a qualified professional.