What ₹100 or $100 of merchant sales costs to accept
Merchant fee as a percentage of transaction value, current and proposed.
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About this data
This is the entire commercial argument in one chart. A US merchant accepting a Visa or Mastercard credit card paid an average 2.36% in 2025. An Indian merchant accepting UPI has paid 0.00% since January 2020, when zero MDR was written into section 10A of the Payment and Settlement Systems Act, 2007 and section 269SU of the Income-tax Act, 1961. The MDR now under discussion — 0.25% to 0.50% on person-to-merchant transactions above ₹2,000 — would still leave Indian merchants paying roughly a fifth to a tenth of the US card rate. Read the gap the other way and it is a measure of how much revenue the card networks extract from a market India has walled off.
What ₹100 or $100 of merchant sales costs to accept
Merchant fee as a percentage of transaction value, current and proposed.
Data table
| pct | rail | series | source_ref | value_basis |
|---|---|---|---|---|
| 2.36 | US credit card (Visa/MC avg, 2025) | cost_per_sale | nilson-2025 | Average Visa and Mastercard credit card swipe-fee rate of 2.36% in 2025 |
| 0 | UPI in India today | cost_per_sale | pib-incentive-scheme | Zero MDR on BHIM-UPI since January 2020 (s.10A PSS Act 2007; s.269SU Income-tax Act 1961) |
| 0.25 | Proposed UPI MDR — low end | cost_per_sale | storyboard-mdr-2000 | Model under evaluation: MDR of around 0.25% on P2M UPI transactions above ₹2,000 |
| 0.5 | Proposed UPI MDR — high end | cost_per_sale | storyboard-mdr-2000 | Model under evaluation: MDR of up to 0.5% on P2M UPI transactions above ₹2,000 |
Methodology & sources
Last updated: Aug 14, 2026Methodology
This index answers one question: what changes if India starts charging a merchant discount rate (MDR) on UPI. Every chart is chosen to isolate one input to that answer — how big the rail is, who it displaced, what the alternative rails cost, where the fee would land, and who pays for the rail today. UNITS. Indian official statistics are published in crore (10^7) and lakh crore (10^12) and are kept in those units rather than converted at a floating INR/USD rate, which would produce a derived number with no citable basis. The one exception is the network-scale chart, where crore is expressed in billions — a fixed decimal conversion, not an FX conversion. Cross-currency value comparisons are made in prose only. UPI ANNUAL SERIES. FY2016-17 and FY2025-26 are from the PIB decade release; FY2021-22 to FY2025-26 are from the Ministry of Finance Lok Sabha written reply of 20 July 2026. FY2017-18 to FY2020-21 are NOT in either government tabulation and are carried from a secondary academic restatement of the same NPCI monthly series. Those four points are the weakest on the page and are marked as such here rather than presented as equivalent to the parliamentary figures. CAVEAT — VOLUME VS VALUE. UPI volume grew ~12,000x and value ~4,000x over the decade. Any comparison of UPI against Visa or Mastercard must state which of the two it is using. UPI leads on transaction count and trails badly on value: UPI is 85% of India’s digital payment VOLUME but about 9% of its VALUE. Headlines that call UPI "bigger than Visa" are true on count and false on value. CAVEAT — INSTRUMENT SHIFT. The CY2019 vs CY2024 comparison mixes an RBI card series with an RBI/IBEF UPI series. Both are RBI Payment Systems Report derivatives on the same calendar-year basis, so the comparison holds, but they are not a single published table. CAVEAT — US FEE SERIES. The Nilson merchant-fee series has a gap between 2014 and 2022; the intervening annual figures are not in the cited releases and are OMITTED rather than interpolated. Read the chart as dated observations, not a continuous curve. The fee figure is total merchant processing cost (interchange + network + acquirer), which is a larger number than interchange alone. CAVEAT — COST PER SALE. The 2.36% US rate and the 0.25–0.5% proposed Indian rate are not like-for-like: the US figure is a realised average across an entire year of credit transactions, the Indian figure is a proposed headline rate on a subset of transactions above ₹2,000. The chart is a scale comparison, not a rate equivalence. CAVEAT — APP SHARES. The June 2026 NPCI app percentages are internally consistent; the per-app transaction counts published alongside them in the same source do not reconcile to the stated monthly total, so only the percentages are seeded. The ten listed apps sum to about 95.7%; the residual belongs to apps not individually disclosed and is OMITTED rather than shown as a synthetic "Other" slice. CAVEAT — MDR PROPOSAL STATUS. As of August 2026 the Taxation and Other Laws (Amendment) Bill, 2026 creates the LEGAL FRAMEWORK to permit MDR; it does not itself impose one. The ₹2,000 threshold and the 0.25–0.5% band are reported proposals under consideration, not notified rates. Person-to-person transfers are not in scope of any published proposal. CAVEAT — CASH. Currency-to-GDP is a ratio, and it fell partly because nominal GDP grew, not only because cash use fell. Currency with the public more than doubled in absolute terms over the same period. Do not read the declining line as cash disappearing. Compiled and verified 2026-08-11.
Sources
- PIB — Cabinet approves incentive scheme for promotion of low-value BHIM-UPI (P2M) transactions ↗ Government of India press release
Comparisons are informative, not definitive. See each source for definitions and limits.