Retail
E-commerce, customer acquisition, personalization, and omnichannel strategy
Good for: decide whether to expand store fleet, contract it, or convert space to fulfillment · benchmark your channel mix against the broader retail market · build a board-ready narrative around omnichannel performance · build a market research memo
E-commerce vs Physical Sales
Commerce Mix
Top finding: E-commerce crossed 50% of measured retail sales in Q4 2024 — but pure-play growth is decelerating while omnichannel retailers using stores for fulfillment are outperforming.
Customer Acquisition Cost
Growth Economics
Top finding: Paid acquisition costs rose 51% over 6 quarters
Shopping Channel Preferences
Consumer Channels
Top finding: Mobile apps now the primary shopping channel at 34%
Product Return Rates by Category
Reverse Logistics
Top finding: Online apparel returns remain industry challenge at 30%
Personalization Impact on Revenue
AI Personalization
Top finding: Personalized experiences deliver 2x conversion rates
Inventory Turnover Rate
Supply Chain
Top finding: Grocery leads turnover at 14.2x annually