D
Retail Consumer Channels

Shopping Channel Preferences

Published:
Jun 15, 2026
Updated:
May 17, 2026

Short answer

Mobile apps now the primary shopping channel at 34%

Source: Census Bureau

Key findings

  • Mobile apps now the primary shopping channel at 34%
  • Social commerce doubled year-over-year to 12%
  • In-store shopping stable but transforming into experiential

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  • Data table
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# Shopping Channel Preferences

## Research Question
## Short Answer
## Key Findings
## Data Table
## How To Use This With AI
## Suggested Prompts
## Sources
## Caveats

Data table

Shopping Channel Preferences — data table
name value
Mobile App 34
Desktop Web 24
In-Store 22
Social Commerce 12
Voice/Other 8

Analysis

Mobile apps have firmly established themselves as the primary shopping channel, but the reality is most purchases involve multiple touchpoints. Social commerce is the fastest-growing channel, particularly among Gen Z consumers. Physical retail is stable but its role is shifting from transaction to experience and fulfillment.

How to use this with AI

Use this context file to start a research conversation with an AI tool. It includes the key findings, chart data, sources, and caveats so the model starts from structured context instead of a blank prompt.

Use cases

  • Build a market research memo.
  • Create a short executive brief.
  • Compare this topic with another sector or geography.
  • Generate follow-up research questions.
  • Turn the findings into a slide outline.

Suggested prompts

  • Using this Deepstory context, create a market research memo with key findings, strategic implications, risks, and follow-up questions.
  • Using this dataset, explain the trend, identify the likely drivers, and list the caveats that should be checked before making a decision.
  • Turn this research into a 5-slide presentation outline for a business audience.
  • Create 10 follow-up research questions based on the data and identify what additional sources would be useful.

Sources

Source quality:
Primary source
Last reviewed:
Updated May 2026

Caveats

  • This research is based on available public data and should be used as context, not as professional advice. Check source methodology before making decisions.

How relevant was this information?

#omnichannel #consumer-behavior #shopping-habits