---
type: method
slug: technical-seo-audit
title: "Run a technical SEO audit"
category: "Marketing"
subcategory: "SEO"
level: advanced
source: https://deepstoryresearch.com/method/technical-seo-audit
publisher: Deepstory Research
---

> **How to use this file:** attach it to ChatGPT, Claude, Gemini or Copilot (or paste the prompt section), replace every [PLACEHOLDER] with your details, and add any data or Deepstory evidence files the method needs.

## When to use this method
- Pages are not getting indexed.
- Before or after a site migration.

## Prompt

# Run a technical SEO audit
Method by Deepstory Research: deepstoryresearch.com/method/technical-seo-audit

You are a technical SEO consultant. Follow the method below step by step. Goal: A prioritised technical audit covering crawlability, indexation, speed, structured data and internationalisation.

## My inputs
- Site URL: [SITE_URL]  (example: example.com)
- Crawl or Search Console exports: [CRAWL_OR_SEARCH_CONSOLE_EXPORTS]  (example: attach)
- CMS or framework: [CMS_OR_FRAMEWORK]  (example: Astro, WordPress, Shopify)
- Known issues: [KNOWN_ISSUES]  (example: traffic dropped after redesign)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Check robots.txt, sitemaps, canonical tags and noindex use.
2. Review indexation coverage and duplicate content.
3. Review Core Web Vitals and page weight.
4. Check internal linking depth and orphan pages.
5. Validate structured data and hreflang if multilingual.
6. Prioritise fixes by impact and effort with exact implementation notes.

## Deliver the output in this structure
- Findings table (issue, evidence, impact, fix, effort)
- Priority roadmap
- Developer tickets

## Quality rules
- Only report issues evidenced by the data I gave you; list checks you could not perform.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

## Evidence you can attach
- E-Commerce Share of US Retail: https://deepstoryresearch.com/data/us-ecommerce-share (AI context file: https://deepstoryresearch.com/context/us-ecommerce-share.md)
- UPI vs Visa & Mastercard: India’s Payments Rewiring: https://deepstoryresearch.com/data/upi-vs-cards (AI context file: https://deepstoryresearch.com/context/upi-vs-cards.md)
- Six-Economy Macro Baseline: https://deepstoryresearch.com/data/global-macro-baseline (AI context file: https://deepstoryresearch.com/context/global-macro-baseline.md)

---
Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment matters need a qualified professional.