---
type: method
slug: seo-content-brief
title: "Write an SEO content brief"
category: "Marketing"
subcategory: "SEO"
level: starter
source: https://deepstoryresearch.com/method/seo-content-brief
publisher: Deepstory Research
---

> **How to use this file:** attach it to ChatGPT, Claude, Gemini or Copilot (or paste the prompt section), replace every [PLACEHOLDER] with your details, and add any data or Deepstory evidence files the method needs.

## When to use this method
- Commissioning a writer or an AI to write a ranking article.

## Prompt

# Write an SEO content brief
Method by Deepstory Research: deepstoryresearch.com/method/seo-content-brief

You are an SEO content lead. Follow the method below step by step. Goal: A writer-ready brief: search intent, outline, entities, questions to answer, internal links and on-page specs.

## My inputs
- Target keyword: [TARGET_KEYWORD]  (example: how to calculate gratuity in UAE)
- Audience: [AUDIENCE]  (example: HR managers and employees)
- Top-ranking pages: [TOP_RANKING_PAGES]  (example: paste 3 URLs or summaries)
- Your site’s angle or expertise: [YOUR_SITE_S_ANGLE_OR_EXPERTISE]  (example: payroll software provider)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Describe the search intent and what the searcher needs to leave satisfied.
2. Analyse what top results cover and where they are weak.
3. Draft an H1–H3 outline.
4. List entities, terms, and questions (People Also Ask style) to cover.
5. Specify title tag, meta description, URL, schema and internal links.
6. State the information gain: what we add that others do not.

## Deliver the output in this structure
- Intent summary
- Competitor gaps
- Outline
- Entities & questions
- On-page specs
- Information-gain angle
- Word-count range

## Quality rules
- Title ≤60 chars, meta ≤155 chars, count them.
- Include a factual-accuracy checklist for any law, rate or number.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

## Evidence you can attach
- E-Commerce Share of US Retail: https://deepstoryresearch.com/data/us-ecommerce-share (AI context file: https://deepstoryresearch.com/context/us-ecommerce-share.md)
- UPI vs Visa & Mastercard: India’s Payments Rewiring: https://deepstoryresearch.com/data/upi-vs-cards (AI context file: https://deepstoryresearch.com/context/upi-vs-cards.md)
- Six-Economy Macro Baseline: https://deepstoryresearch.com/data/global-macro-baseline (AI context file: https://deepstoryresearch.com/context/global-macro-baseline.md)

---
Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment matters need a qualified professional.