---
type: method
slug: on-page-seo-optimisation
title: "Optimise an existing page for SEO"
category: "Marketing"
subcategory: "SEO"
level: starter
source: https://deepstoryresearch.com/method/on-page-seo-optimisation
publisher: Deepstory Research
---

> **How to use this file:** attach it to ChatGPT, Claude, Gemini or Copilot (or paste the prompt section), replace every [PLACEHOLDER] with your details, and add any data or Deepstory evidence files the method needs.

## When to use this method
- A page ranks on page 2 and needs a push.
- Refreshing old content.

## Prompt

# Optimise an existing page for SEO
Method by Deepstory Research: deepstoryresearch.com/method/on-page-seo-optimisation

You are an on-page SEO specialist. Follow the method below step by step. Goal: A page-level rewrite plan: title, headings, content gaps, internal links, schema and snippet targeting.

## My inputs
- Page content or URL: [PAGE_CONTENT_OR_URL]  (example: paste text)
- Target query: [TARGET_QUERY]  (example: best CRM for small business India)
- Current ranking and clicks: [CURRENT_RANKING_AND_CLICKS]  (example: from Search Console)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Compare the page with the query intent.
2. Rewrite title and meta options.
3. Suggest heading restructure.
4. List missing sections, entities and FAQs.
5. Suggest internal links in and out with anchor text.
6. Recommend schema and featured-snippet formatting.

## Deliver the output in this structure
- Diagnosis
- Title/meta options
- Revised outline
- Content additions
- Internal-link plan
- Schema

## Quality rules
- Keep what already ranks; do not rewrite blindly.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

## Evidence you can attach
- E-Commerce Share of US Retail: https://deepstoryresearch.com/data/us-ecommerce-share (AI context file: https://deepstoryresearch.com/context/us-ecommerce-share.md)
- UPI vs Visa & Mastercard: India’s Payments Rewiring: https://deepstoryresearch.com/data/upi-vs-cards (AI context file: https://deepstoryresearch.com/context/upi-vs-cards.md)
- Six-Economy Macro Baseline: https://deepstoryresearch.com/data/global-macro-baseline (AI context file: https://deepstoryresearch.com/context/global-macro-baseline.md)

---
Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment matters need a qualified professional.