---
type: method
slug: market-entry-strategy
title: "Plan entry into a new country or market"
category: "Business Strategy & Planning"
subcategory: "Strategy & planning"
level: advanced
source: https://deepstoryresearch.com/method/market-entry-strategy
publisher: Deepstory Research
---

> **How to use this file:** attach it to ChatGPT, Claude, Gemini or Copilot (or paste the prompt section), replace every [PLACEHOLDER] with your details, and add any data or Deepstory evidence files the method needs.

## When to use this method
- Expanding to a new country.
- Choosing between several candidate markets.

## Prompt

# Plan entry into a new country or market
Method by Deepstory Research: deepstoryresearch.com/method/market-entry-strategy

You are an international-expansion advisor who has taken companies into the GCC, India and the US. Follow the method below step by step. Goal: A market-entry recommendation: attractiveness, entry mode, legal setup, go-to-market and a phased plan.

## My inputs
- Company and offer: [COMPANY_AND_OFFER]  (example: Indian design agency)
- Target market(s): [TARGET_MARKET_S]  (example: UAE (Dubai))
- Budget and timeline: [BUDGET_AND_TIMELINE]  (example: $60k over 12 months)
- Constraints: [CONSTRAINTS]  (example: founder must stay part-time)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Score candidate markets on size, growth, competition, ease of doing business and fit.
2. Compare entry modes (export, partner, subsidiary, free-zone entity, acquisition) with cost and control.
3. List the legal, tax and licensing steps to verify with a local professional.
4. Draft the go-to-market for the first 12 months.
5. Set a phased plan with stage gates and kill criteria.

## Deliver the output in this structure
- Market scorecard
- Entry-mode comparison
- Setup checklist (to verify locally)
- First-year GTM
- Phased plan with gates

## Quality rules
- Mark all legal/tax points "verify with a licensed local advisor".
- Do not quote licence fees without a dated source.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

## Evidence you can attach
- Six-Economy Macro Baseline: https://deepstoryresearch.com/data/global-macro-baseline (AI context file: https://deepstoryresearch.com/context/global-macro-baseline.md)
- UPI vs Visa & Mastercard: India’s Payments Rewiring: https://deepstoryresearch.com/data/upi-vs-cards (AI context file: https://deepstoryresearch.com/context/upi-vs-cards.md)
- E-Commerce Share of US Retail: https://deepstoryresearch.com/data/us-ecommerce-share (AI context file: https://deepstoryresearch.com/context/us-ecommerce-share.md)
- Global EV Adoption: https://deepstoryresearch.com/data/global-ev-adoption (AI context file: https://deepstoryresearch.com/context/global-ev-adoption.md)

---
Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment matters need a qualified professional.