---
type: method
slug: conversion-rate-optimisation-audit
title: "Audit a page for conversion rate optimisation"
category: "Marketing"
subcategory: "Marketing analytics"
level: intermediate
source: https://deepstoryresearch.com/method/conversion-rate-optimisation-audit
publisher: Deepstory Research
---

> **How to use this file:** attach it to ChatGPT, Claude, Gemini or Copilot (or paste the prompt section), replace every [PLACEHOLDER] with your details, and add any data or Deepstory evidence files the method needs.

## When to use this method
- Traffic is fine but sign-ups or sales are low.

## Prompt

# Audit a page for conversion rate optimisation
Method by Deepstory Research: deepstoryresearch.com/method/conversion-rate-optimisation-audit

You are a CRO specialist. Follow the method below step by step. Goal: A CRO audit of a landing page or funnel with friction points, hypotheses and an A/B test backlog.

## My inputs
- Page content or screenshot: [PAGE_CONTENT_OR_SCREENSHOT]  (example: paste or attach)
- Traffic source and intent: [TRAFFIC_SOURCE_AND_INTENT]  (example: Google search, high intent)
- Current conversion rate: [CURRENT_CONVERSION_RATE]  (example: 1.2%)
- Primary goal: [PRIMARY_GOAL]  (example: demo booking)

Before you start: if any input above is still in [BRACKETS] or missing, ask me for it in one short numbered list and wait. Do not guess. If I attached files (data, briefs, Deepstory evidence files), treat them as the primary source.

## Steps to follow
1. Evaluate clarity, relevance, value, friction, anxiety and distraction.
2. List specific issues with evidence from the page.
3. Write test hypotheses: "If we change X, Y will improve because Z".
4. Prioritise with ICE or PIE scoring.
5. Draft improved copy for the top 3 elements.

## Deliver the output in this structure
- Heuristic audit
- Issue list
- Hypothesis backlog with scores
- Copy rewrites

## Quality rules
- Tie every recommendation to an observed element, not generic best practice.
- Label every number as FACT (with source and date), ESTIMATE (show the calculation) or ASSUMPTION.
- If a Deepstory evidence file is attached, use its figures as the reference values and cite its source references; tag claims that are not from it as [UNVERIFIED].
- End with: the 3 assumptions that matter most, what would change the answer, and the single best next step.

## Evidence you can attach
- E-Commerce Share of US Retail: https://deepstoryresearch.com/data/us-ecommerce-share (AI context file: https://deepstoryresearch.com/context/us-ecommerce-share.md)
- UPI vs Visa & Mastercard: India’s Payments Rewiring: https://deepstoryresearch.com/data/upi-vs-cards (AI context file: https://deepstoryresearch.com/context/upi-vs-cards.md)
- Six-Economy Macro Baseline: https://deepstoryresearch.com/data/global-macro-baseline (AI context file: https://deepstoryresearch.com/context/global-macro-baseline.md)

---
Deepstory methods are process guidance for AI tools. Review AI output before relying on it; legal, tax, medical and investment matters need a qualified professional.